Google Adsense is a service through which Google place Ads on the websites who use this service and it pays the website’s owner a specific amount against number of clicks the Ad gets. So far it is the cheapest yet most effective way of starting earning for beginners. But the question is how does Google get that money and how does and what does Google pay us or the subscriber who uses Adsense Service.
Google has a parallel program called Google Adwords. For those of you who are already familiar with this can skip to next section to read how much Google pays the subscriber. Google Adwords is a service through which the subscriber can submit his own Ad and Google will display that Ad on the websites who are using Adsense Service. Google Adwords is an outstanding service for cheap advertisement on the internet and also very effective as it has a good conversion rate. A conversion rate means people actually visiting your website from your Ads divided by total number of people who viewed your Ad.
When someone just views your Ad, this is called an impression. Through Google Adwords service, the subscriber can set his budget as per impressions or clicks. A much known term around the blogging and SEO world is heard and that is PPC. PPC stands for Pay per Click and exactly what Google does. Google charges you for every Click that your Ad gets from its service.
There is a lot more to Google Adwords than just putting Ads on other websites. The charm in Google Adwords service is that you have a very intensive control panel through which you can control your Ad campaign however you like. You can publish your Ads Country wise, City wise, Region wise and can also throw your Ads around the Globe. You can set your own budget. You can set frequency of Ad appearance. You can pause a campaign, restart a campaign, block or delete a campaign. All of these features make Google Adwords a very popular online Advertisement Service
Now comes the point that how much Google pay us if we use its Adsense Service. Simple answer is it depends on number of clicks and Cost per Click (CPC) which Google Ads get from visitors of our website. It also depends on what kinds of Ads are displayed on your website. More expensive the Ads are; more money will be paid. But there is a lot of difference between what Google charges and What Google pays. Google mostly pays 5% to 10% of the amount it charges from Google Adwords users. It means if an Ad displayed on your website has a cost per click of $10 than you will get $1. But it rarely happens because most of the Adwords Campaign doesn’t have this kind of budget. Normally what Adsense subscribers get from random Ads is $ 0.05 to $ 0.55.
Payouts are done every month and if the payment threshold is crossed which is set by user. Payment can be wired, or received through PayPal or credit card.
So how can we earn plenty of money from Google Adsense? Traffic Generation! More traffic you have on your website more users are likely to click on Google Ads increasing your monthly payouts.